Direct mail is also known as advertising mail, which refers to the delivery of advertising material to recipients of postal mail.
The following are the reasons why most advertisers consider Direct Mail Marketing:
- Targeting: highly targeted; they often refine direct mail practices into target mailing; mail is sent following database analyst to select recipients considered to most likely to respond positively;
- Cost-effectiveness: database targeting combined with an effective pricing and creative strategy may reduce waste and produce more profitable results for the mailer;
- Convenience: there are no complicated analytics; no complicated tools needed and it’s easy to find out if someone has taken action with direct mail;
- Personalization: direct mail pieces can be customized to include names and other information; there will be a personalized touch
The flexibility and affordability of direct mail make it an excellent way for a company that wishes to create a cohesive and effective marketing program. DM Printing offers our clients a budget-friendly and convenient way to print and professionally mail your print marketing materials with fast turnarounds.
The following are the products available for direct mail:
- Greeting cards;
- Catalogs; and
Here with DM Printing, we ensure you that your ads will reach your target markets.